SWEET BEHAVIOUR
Character-led illustrations celebrating coffee, cakes and the little rituals of everyday indulgence.
Sweet Behaviour is a cast of boho-maximalist characters designed for homeware, gifting and packaging. The range spans expressive figures alongside playful food and pastry characters, cupcakes, donuts and more with personality. Each piece is built to work as a standalone character or repeated across a surface pattern.
COOKIES
Meet the Cast
The Charmer
The Welcomer
The Faithful One
The Joyful One
The Hopeful One
CUPCAKES
Meet the Cast
The Showman
The Motivator
The Lover
COMING SOON
DONUTS
"The Generous One"
More joining the collection.
On Product
A first look at Sweet Behaviour translated on an apron and mug.
MARKET FIT
Wellness · Lifestyle · Apparel · Home décor · Stationery · Giftware
These artworks translate beautifully across giftware, products, offering sweet tooth moments of visual comfort.
New Characters, Weekly
New characters are always in progress. Follow Sketch to Collection for the next additions to the range, including a growing set of cake and pastry characters, before they land here.
Licensing
Sweet Behaviour is designed to scale, single characters for gift cards and stationery, repeat patterns for textiles and packaging, and full-cast applications for homeware ranges.
“I build creative systems, one character at a time”